Projects

ToWebOrNotToWeb, what is it about?



ToWebOrNotToWeb has worked in a variety of projects in several sectors, either in B2B or in B2C or in multiple channels at the same time. The services we provide are well-suited to the technology sector and many others. We are involved not only with Innovation in the High-Tech such as Internet-of-Things, Smart-Home, e-Health, A.I., robots, wearables, but also with more traditional technology products such as Home Automation, Electronics, Domestic Appliances, Computers, Telecoms, Alarms and Security Services. Some of our past and current clients are THOMSON, SCIENTIPOLE, MyFOX, MEG, Okidokeys, Terraillon, etc.

Independent and privately owned, ToWebOrNotToWeb is headquartered in Paris from where its flexible organization works easily with start-ups, SMEs or large corporations from both the private and public sectors all over the world.


At ToWebOrNotToWeb we leverage a unique blend of expertise in international retailing, multichannel and local insights. Our main focus is on long-term goals while delivering the best possible services on an ongoing basis. So we offer flexible remuneration packages mixing variable commissions with consulting fees.


« In business you get what you want by giving other people what they want. »


Alice Foote MacDougall (1867–1945), U.S. businesswoman.


Some examples of past projects:

31 August 2014

Marketing and Sales Strategy

A start-up specialized in Smart-Home and IP Home-Automation with web applications for smartphones, tablets, etc. sought to develop its domestic and international sales. The company’s objectives […]
26 August 2014

International Business Development

A computer-peripherals manufacturer with an established domestic market position wanted to diversify its geographical scope. For this international business development the targets were mainly three: Establish […]
26 August 2014

Business Model and Product Strategy

A leading high-tech manufacturer selling its products all over the world developed a new system for which the business model and product strategy needed to be […]
26 August 2014

Multi-Country E-Commerce & Web Development

A local e-commerce company specialized in niche products wanted to develop its business in new international markets and asked for: Market research and identification of key […]
26 August 2014

Sales Strategy and Management

A Consumer Electronics manufacturer selling its products in Europe needed special support regarding his sales strategy and management: Negotiate at European and country levels with key […]
26 August 2014

International Sales and Marketing Strategy

A start-up specialized in Internet-of-Things with a patented product wanted to enter new international markets and asked for: Market research taking account of consumer demographics, regulations, […]