Business is all about people!

Who is behind ToWebOrNotToWeb?

At ToWebOrNotToWeb we believe in knowledge sharing as a key for success, and we are committed to sharing our expertise with our clients.
For any mission we make sure that we have the same understanding of markets, products, technologies and competition as our clients. That allows us to work as an extension of our clients' teams and to engage with the CxOs and all other levels in the clients' organization.
We care a lot about the relationships we build, and we care more about getting it done than about getting it perfect.
Our values are trust, tolerance and ethics, and we like to work hard because we like what we do!

Silvia Carter

Founder & CEO

Silvia a développé sa carrière dans le commerce et marketing international pour les produits techniques grand public (informatique, électronique, électroménager, etc). Également experte des technologies web, elle est spécialisée dans le multicanal et dans l’optimisation de la performance par la combinaison des plans marketing numériques avec des stratégies commerciales à échelle internationale.

Depuis 2007, elle travaille entre autre dans le secteur de l’Internet des Objets avec des responsabilités internationales sur le Smart-Home, la sécurité, la santé, le quantified-self et les applications mobiles B2C.

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Christine Penel

Business Developer & China Expert

With a long experience in the e-commerce, media, food, home decoration and financial sectors, Christine is specialized in innovational business development with all the related marketing, sales and communication strategies and planning.

Result oriented, she is fluent in several languages including Chinese and is an excellent contributor to ‘To Web Or Not To Web’ service quality.

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Karin Haslinger

Web Marketing & Developer

Karin is specialized in the creation of international communication tools and has helped multinational corporations as well as startups all around the world to translate their ideas, as vague as they might be, into effective and contemporary marketing and communication material. Karin has developed a broad set of skills ranging from UX, Web and App design to the creation of visual identity, animations and videos and is perfectly trilingual (German, English and French).

Thanks to her double competence in International Business Administration (Master) and graphic design/web development, Karin can identify business challenges and translate them into efficient digital strategies for any international project.

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Join us!

If you are inspired by what we do and if you got high potential for ToWebOrNotToWeb’s development, send us your resume and a presentation of your key assets.

We’d love to add new high potentials to our team!

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