The technological revolution has united the world in many different ways, e-commerce is one of them. While the big players like Amazon or Alibaba are way ahead of the game, it’s never too late to make the shift from the high streets to the internet. In fact, any brand with a simple product offering can rise to the top of the global recognition, with some simple crossborder ecommerce strategies.
This is what brands like Monsieur TSHIRT and Coton Doux did, with splendid success. These two French brands came up with a unique product offering to compete with the prestigious leading brands. Yet, they reached to their planned trajectory of success way before expectations with a French presence in the case of Monsieur TSHIRT, and a cross-border one for Coton Doux. These love stories from France are good examples of making a dream come true in the national and global scale, without really having to spend a fortune in traditional stores, distributors’ commissions and other such middlemen fees.