With these seven e-books and more than 100 case studies, you will get the best tools, actionable solutions, and step-by-step explanations on how to sell online across channels & borders.
For many years we’ve been in charge of sales across countries for both large corporations and SMEs, and we’ve found that many businesses get lost with all the things that must be done to make money online overseas: from one’s own e-commerce to hundreds or thousands of third-party websites // from managing Amazon Seller and Amazon Vendor accounts to all the other marketplaces around the world // from the translations to the SEO for google.de, google.co.uk, google.com, yahoo, yandex.ru, baidu.com, etc. // from setting up Shopify, WordPress, Prestashop, or others, to running SEA campaigns with PPC or PPM ads on Google or on international social media // and so forth…
All that creates lots of confusion and many entrepreneurs get so lost that they don’t do anything, keeping a bad website and totally missing out on clients at home & abroad! That’s why we decided to share our expertise and clear up this confusion with this project, The Digital Exporter Series.
The Digital Exporter Series comprises seven e-books and more than 100 case studies, each sharing the best tools, actionable solutions, and step-by-step explanations on how to sell online across channels and borders. To see the content details of each e-book, please click the links below:
About the author
That’s Silvia Carter, the one on the left with missing teeth, with her brother and her two sisters, in Grottammare, Italy. She’s the founder of To Web Or Not To Web and also the author of The Digital Exporter Series and other books. She was probably 5 or 6 and, at that time, she had no idea she would end up living in Paris and marrying an American after years of expatriation and traveling around the world.
Yes, she is Italian, and Italians are particularly international, following the example of Marco Polo, Amerigo Vespucci and Christopher Columbus. But, in her case, she had to learn to become international: when she was young, she was seriously Germano phobic, deeply allergic to other languages, with a real aversion to anything culturally foreign. Too complicated! Why bother when she had what she needed at home in Italy in Italian?
But one day her “home” got filled with travelers: almost everyone around her was traveling, for work, studies, vacation and so on. So much so that staying Italo-Italian became a handicap. And there she was, launched for an Erasmus year in Dublin at Trinity College, with an English vocabulary of almost ten words!
Since then, her international life has become her profession. First in international marketing, then as export manager and worldwide sales director. Once she settled in France, she became more and more interested in the digital issues related to export. She wanted to understand the best practices and technical details. This is what pushed her to get a master’s degree in digital marketing in 2012 and to start her own company, ToWebOrNotToWeb, the following year. Today, she helps firms find business opportunities on the Internet and develop their digital sales internationally.
The increasing availability of simple and affordable web tools offers new access to the global markets in ways that were unthinkable some years ago. Learning how to use these technologies is now essential, not only for developing new opportunities and fighting foreign competitors in the domestic market but also for preserving one’s own business during unexpected emergencies like the one COVID-19.
This is what motivates Silvia in her job: engaging in value creation by helping companies take full advantage of all the new web tools for their business.