Digital Export Book 7 – DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing & marketing automation
Here’s the list of the contents of Digital Export Book 7 – DEVELOPING A STRONG INTERNATIONAL BRAND: Multilingual inbound marketing & marketing automation
- IS CONTENT KING OR A TSUNAMI?
- CONTENT VS. INBOUND: SIMILAR BUT DIFFERENT!
- WHY A NEW TYPE OF MARKETING?
- WHY IS CONTENT IMPORTANT FOR YOUR INBOUND MARKETING?
- THE ROLE OF CONTENT IN THE CUSTOMER JOURNEY
- LOCAL VS. INTERNATIONAL INBOUND MARKETING
- IS INBOUND MARKETING BETTER THAN OUTBOUND MARKETING?
- INBOUND OR OUTBOUND MARKETING FOR DIGITAL EXPORT?
- HOW TO START YOUR INTERNATIONAL INBOUND MARKETING STRATEGY
- THE DETAILS OF YOUR INTERNATIONAL INBOUND MARKETING STRATEGY
- INTERNATIONALIZE YOUR LOCAL INBOUND MARKETING
- ORGANIZE YOUR CONTENT INTERNATIONALLY
- EFFECTIVE INTERNATIONAL CONTENT: WHAT DOES IT MEAN?
- THE SOURCES FOR INTERNATIONAL CONTENT
- EMAILING OR NEWSLETTER?
- SOME NUMBERS
- FREE OR PAID?
- COMMUNICATE AT THE RIGHT TIME AND IN THE RIGHT LANGUAGE
- WHY MUST INTERNATIONAL MARKETING BE AUTOMATED?
- WHAT CAN YOU DO WITH MULTILINGUAL MARKETING AUTOMATION?
- THE BENEFITS OF MARKETING AUTOMATION FOR DIGITAL EXPORT
- MARKETING AUTOMATION: HOW DOES IT WORK?
- SEGMENTATION AND PROFILING FOR DIGITAL EXPORT
- THE KEY INGREDIENTS FOR INTERNATIONAL MARKETING AUTOMATION: TRIGGERS AND WORKFLOWS
- PLANNING THE WORKFLOWS FOR YOUR DIGITAL EXPORT
- THE ABANDONED-CART WORKFLOW FOR CROSS-BORDER E-COMMERCE
- THE WELCOME WORKFLOW FOR B2B OR B2C DIGITAL EXPORT
- THE BIRTHDAY WORKFLOW FOR DIGITAL EXPORT
- THE RE-ENGAGEMENT WORKFLOW FOR DIGITAL EXPORT
- CHOOSE YOUR MARKETING AUTOMATION SOFTWARE
- THE SPECIAL CASE OF EMAILING AUTOMATION
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB-MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
- FREE & PREMIUM MARKETING AUTOMATION TOOLS
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