Digital Export Book 3 – GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels
This third book of The Digital Exporter Series will help you understand the difference between SEO and SEA: they both allow internet users to find your business and get in touch with you from anywhere in the world. But, unlike SEO, which is free, SEA requires an additional budget to finance each advertising action. This book walks you through all the essential concepts of online advertising and paid levers that you can easily use to help your digital export development. In GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and other acquisition channels, you will find:
- FREE AND PAID WEB MARKETING
- SEO, SEA, SEM, SMO, SMA, SMM: DEFINITIONS
- SEO/SMO OR SEA/SMA FOR DIGITAL EXPORT SALES?
- FOUR TRENDS TO FOLLOW IN THE INTERNATIONAL ENVIRONMENT
- RUN EFFECTIVE GOOGLE ADS CAMPAIGNS ABROAD WITH T.O.S.C.A.B.
- GOOGLE SHOPPING VS. GOOGLE SHOPPING ADS VS. GOOGLE ADS: WHAT’S THE DIFFERENCE?
- WHAT DO YOU NEED TO RUN GOOGLE SHOPPING ADS INTERNATIONALLY?
- HOW TO START AND RUN INTERNATIONAL GOOGLE SHOPPING ADS
- INTERNATIONAL CSS VS. GOOGLE SHOPPING ADS
- SEARCH ENGINES BEYOND GOOGLE
- SEA ON BAIDU IN CHINA: HOW MUCH DOES IT COST?
- SEA ON BAIDU IN CHINA: IS IT EFFECTIVE?
- MICROSOFT ADVERTISING: WHAT IS IT?
- WHY IS IT IMPORTANT FOR YOUR DIGITAL EXPORT PROJECT?
- HOW DOES IT WORK?
- WHY USE DISPLAY ADS FOR A DIGITAL EXPORT PROJECT?
- CHOOSE YOUR DISPLAY
- RETARGETING, PROGRAMMATIC AND NATIVE ADS
- FINAL TIPS FOR INTERNATIONAL DISPLAY ADS
- WHY DO SMA FOR EXPORT?
- THE POINTS TO VALIDATE FOR YOUR INTERNATIONAL SMA
- SOME TRENDS TO FOLLOW IN INTERNATIONAL SMA
- THE KPIs TO USE FOR MEASURING SMA PERFORMANCE IN FOREIGN COUNTRIES
- GET STARTED WITH ADVERTISING ON FACEBOOK
- BOOSTED POSTS VS. ADVERTISEMENTS ON FACEBOOK
- USE FACEBOOK ADS MANAGER
- STRENGTHS AND WEAKNESSES OF INSTAGRAM
- THE SHOPPING FUNCTIONALITY ON INSTAGRAM
- PROMOTING ON INSTAGRAM IS NOT ADVERTISING!
- FOR YOUR INSTAGRAM ADVERTISEMENTS, GO TO FACEBOOK!
- LINKEDIN, THE KING OF B2B ADVERTISING
- A MULTILINGUAL LINKEDIN PAGE FOR INTERNATIONAL ADVERTISEMENTS
- HOW TO CREATE ADS ON LINKEDIN
- WHY USE INFLUENCERS?
- TYPES OF INFLUENCERS
- HOW TO USE INFLUENCERS IN FOREIGN COUNTRIES
- RESEARCH METHODOLOGIES
- ACTION PLAN
- SUCCEEDING WITH INFLUENCERS IN CHINA
- PUBLIC RELATIONS AND MEDIA RELATIONS INTERNATIONALLY
- SOME TOOLS FOR INTERNATIONAL PUBLIC RELATIONS AND MEDIA RELATIONS
- ESSENTIAL POINTS FOR YOUR DIGITAL EXPORT PROJECT
- AFFILIATION: WHAT IS IT?
- WHY AFFILIATE MARKETING WAS BORN
- AFFILIATION: HOW DOES IT WORK?
- CPM, CPC, CPL, CPA, PPS: DIFFERENT BUT THE SAME EVERYWHERE
- FINAL POINTS ON PAID LEVERS FOR A DIGITAL EXPORT PROJECT
- WHAT IS DARK SOCIAL?
- THE UTM CODES SYSTEM
- IS SEO DEAD? NOT SO FAST!
- WHY IS THE DEATH OF SEO BEING ANNOUNCED?
- FIRST PLACES IN SERPs ARE NOT ENOUGH
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB-MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB-MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
- FREE TOOLS TO MEASURE SEA CAMPAIGNS
Hey! do you want to know more about the book? Then start acting and watch the video.