Digital Export Book 2 – GETTING CLIENTS OVERSEAS, ORGANICALLY: How to set up local, international & global SEO
This second book of The Digital Exporter Series will help you start selling online internationally by making your e-commerce findable in your target foreign markets: this means that your e-commerce can be found easily by your foreign prospects on the local search engines they use in their country. This book walks you through all the specific Search Engine Optimization (SEO) techniques you need to make sure your website is loved by search engines around the world! In GETTING CLIENTS OVERSEAS, ORGANICALLY: How to set up local, international & global SEO, you will find:
- BROWSERS AND SEARCH ENGINES: A TALE OF TWO CONCEPTS
- WHAT IS A BROWSER?
- WHAT IS A SEARCH ENGINE?
- ONE, TWO, …, N ALGORITHMS
- HISTORY OF MAJOR GOOGLE ALGORITHM CHANGES
- HOW SEO HELPS EXPORT
- DOES EVERYBODY USE GOOGLE?
- THE LANGUAGES OF SEARCH ENGINES
- SEO ISSUES FOR EXPORT SALES
- THE FEATURES YOU NEED TO CONSIDER
- SOME OPERATIONAL DIFFERENCES
- GOING BEYOND .CO.UK, .DE, .IT, OR .COM
- YOUR BRAND OR YOUR KEYWORDS?
- THE THREE TYPES OF WEBSITES FOR EXPORT SALE
- THE THREE DOMAIN STRUCTURES FOR EXPORT SALES
- WEBSITE TARGETING, WHAT IS IT?
- COUNTRY TARGETING OR LANGUAGE TARGETING?
- THE CHALLENGES OF INTERNATIONAL TARGETING
- CCTLD VS. GTLD
- TARGETING BY COUNTRY WITH CCTLDs
- TARGETING BY COUNTRY WITH A GTLD AND SUB-DIRECTORIES
- SOME OTHER TECHNIQUES TO ENHANCE TARGETING BY COUNTRY
- TARGETING BY LANGUAGE WITH CCTLDs
- TARGETING BY LANGUAGE WITH A GTLD AND SUB-DIRECTORIES
- TARGETING BY LANGUAGE WITH A GTLD AND SUB-DOMAINS
- SOME OTHER TECHNIQUES TO ENHANCE TARGETING BY LANGUAGE
- SEO FOR A WEBSITE TARGETING BY COUNTRY
- SEO FOR A WEBSITE TARGETING BY LANGUAGE
- HOW TO IMPROVE ON-PAGE SEO FOR INTERNATIONAL SALES
- MAKING SURE THAT YOUR WEBSITE IS ACCESSIBLE TO GOOGLE’S FOREIGN BOTS
- MAKING SURE THAT YOUR WEBSITE IS ACCESSIBLE TO YANDEX, BAIDU, AND OTHER SEARCH ENGINES’ BOTS
- HOW TO IMPROVE OFF-PAGE SEO FOR INTERNATIONAL SALES
- INTERNATIONAL ‘LINK JUICE’
- GETTING BACKLINKS IN YOUR EXPORT MARKETS
- THE DOS & DON’TS OF INTERNATIONAL SEO
- ARE AUTOMATIC TRANSLATIONS BAD?
- KEYWORDS AND THE LONG-TAIL FOR EXPORT
- FIND EFFECTIVE KEYWORDS FOR EXPORT MARKETS
- SOME FREE OR PAID TOOLS
- THE SEMANTIC WEB AND ITS STRUCTURED DATA
- HOW TO INTEGRATE THEM INTO AN INTERNATIONAL WEBSITE
- THE PROBLEMS OF DUPLICATE CONTENT IN INTERNATIONAL WEBSITES
- THE ‘HREFLANG’ TAG: HOW DOES IT WORK?
- THE SMARTPHONE ABOVE ALL, EVERYWHERE
- ‘MOBILE FIRST’ OR ‘INTERNATIONAL FIRST’?
- AN INTERNATIONAL ‘MOBILE FRIENDLY’ DEVELOPMENT
- DOMAIN MIGRATION
- MIGRATING A LOCAL WEBSITE TO AN INTERNATIONAL ONE
- EXPORTING TO CHINA WITH BAIDU
- EXPORTING TO RUSSIA WITH YANDEX
- EXPORTING TO SOUTH KOREA WITH NAVER
- EXPORTING WITH BING AND YAHOO!
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
- TOOLS TO ANALYZE THE SEO PERFORMANCE ACCORDING TO THE GEOGRAPHICAL POSITION OF INTERNET USERS
- CHROME EXTENSIONS TO ANALYZE SEO PERFORMANCE
- GOOGLE’S TOOLS
- TOOLS TO ANALYZE STRUCTURED DATA
- TOOLS TO CHECK THE MOBILE PERFORMANCE
- TOOLS TO CHECK BACKLINKS PERFORMANCE
- FREE TOOL TO FIND OUT WHICH TOOLS YOUR COMPETITORS USE
- GOOGLE SEARCH OPERATORS
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