Digital Export Book 1 – STARTING THE GLOBAL DIGITAL JOURNEY: How to create the best international web strategy
This first book of The Digital Exporter Series will help you understand the opportunities and threats on the web at an international scale. It’s the basis for setting the best growth plan for your multichannel sales overseas. This book walks you through the fundamentals of the internet, the essential web techniques, and the key tools that you can use to formulate a digital export strategy effectively calibrated to the resources you have to grow your online sales abroad. In STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy, you will find:
- THE WEB AND THE INTERNET ARE TWO DIFFERENT THINGS
- THE WEB’S FOUNDATIONS
- IT ALL STARTS WITH CLIENTS AND SERVERS
- DIGITAL TRANSFORMATION FOR EXPORT SALES
- WEB MARKETING FOR EXPORT SALE
- WHEN TO START INTERNATIONAL WEB MARKETING?
- INTERNATIONALIZATION: WHAT IS IT?
- LOCALIZATION: WHAT IS IT?
- THE GLOBALIZATION LEVELS OF A WEBSITE
- THE ‘GENERALIST SPECIALIST’ APPROACH
- THE SPECIFICITIES OF E-COMMERCE
- HOW INTERNATIONAL WEB MARKETING HELPS EXPORTS
- INTERNATIONAL WEB MARKETING & SEARCH ENGINES
- ANALYTICS GOOGLE UNIVERSAL ANALYTICS (GUA)
- GOOGLE SEARCH CONSOLE (GSC)
- THE DIFFERENCES BETWEEN GUA AND GSC
- TOOLS OF OTHER SEARCH ENGINES
- ADVANCED SEARCH IN LOCAL GOOGLE
- GOOGLE MARKET FINDER (GMF)
- GOOGLE KEYWORD PLANNER (GKP)
- GOOGLE TRENDS
- T.O.S.CA, NOT ONLY FOR OPERA LOVERS!
- T: TARGET
- O: OBJECTIVE
- S: SEGMENTS … AND PERSONAS
- CA: CALL-TO-ACTION
- WHAT IS A BREAK-EVEN POINT?
- THE EASIEST WAY TO CALCULATE YOUR BREAK-EVEN
- LESS LOCAL, MORE GLOBAL
- FOOD FOR THOUGHT
- ADAPTING YOUR BRAND FOR OVERSEAS
- THE CRITICAL POINTS TO CHECK ASAP
- THE RISKS OF OUTSOURCING BRAND MANAGEMENT FOR EXPORT
- TRANSLATION VERSUS TRANSCREATION
- INTERNET CONNECTS MACHINES; LANGUAGES CONNECT PEOPLE!
- HOW MUCH DOES IT COST?
- DESIGN A WOR(L)D-READY SITE
- PICTOS, ICONS, SYMBOLS: WHAT’S THE DIFFERENCE?
- PICTOS AND ICONS IN COMPUTING
- PICTOS FOR THE INTERNATIONAL WEB
- MULTICHANNEL, CROSS-CHANNEL, OMNICHANNEL …
- THE MULTICHANNEL EXPORT STRATEGY
- EXPORT AND WEB MARKETING
- INTERNATIONAL MULTICHANNEL DIAGNOSIS
- HOW MUCH DOES DIGITAL COST INTERNATIONALLY?
- INTERNATIONAL WEB MARKETING COSTS
- THE IMPACT OF CTR IN AN INTERNATIONAL WEB MARKETING BUDGET
- HOW TO GET ORGANIZED FOR INTERNATIONAL WEB MARKETING
- HOW LONG TO WAIT FOR RESULTS
- HOW DIGITAL DARWINISM CAN STRENGTHEN EXPORT
- FINAL THOUGHTS
- SOME PRACTICAL DATA
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