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ToWebOrNotToWeb è specializzata in digital export ed aiuta le aziende a sviluppare l’e-commerce cross-border e il multicanale a livello internazionale.

+33 9 53 34 96 32
52 rue Mouffetard
75005 Paris, France
[email protected]

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Commercio On-Line Cross-Border
Marketing Digitale Internazionale
Servizi Exporte Multicanale

towebornottoweb

This is the second video from book 1 - STARTING TH

This is the second video from book 1 - STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy

💡 TOPICS IN THIS VIDEO 💡
• Definition: Google Analytics, Market Finder, Keyword Planner
• Actionable tips
• Key Takeaways
• Next video

1) Definition:

#GoogleAnalytics
It is a data goldmine on your website users’ interests, behavior, and demographics

#GoogleKeywordPlanner
It is a tool used to estimate the potential of keywords for possible Google Ads campaigns or simply for any other digital content where keywords are… key!

#GoogleMarketFinder
For each country, it provides several levels of information based on the statistics on Google's search engines and on other relevant business indicators

2) Explanation with some actionable tips

Tip 1
Google Analytics should be your first tool for drawing out your digital export strategy since it gives you key geolocated data such as:
Countries
Languages
Social media
Used browser
Viewed pages

Tip 2
To make the most out of Google Analytics, it should be linked to Google Ads, but it does not mean that you must run ads!

3) Key takeaways: Choose your tool

Google offers several free tools that you can use to get an initial idea of the potential sales that you can achieve abroad.

Analytics is probably the most interesting one. But it should not be the only one you use to choose which country to invest in.

4) Next video:
Google Analytics
Search Console
Webmaster Tools

If you want to learn more about #DigitalExport follow our page on LinkedIn and on other social networks:
✅ Facebook: https://www.facebook.com/ToWebOrNotToWeb
✅ Youtube: https://www.youtube.com/channel/UCa9Pftw5fcrwpV58cSXKRww/featured
✅ LinkedIn: https://www.linkedin.com/company/to-web-or-not-to-web/
✅ Website: https://www.towebornottoweb.com/

You can buy The Digital Exporter Series from Amazon:
📘https://www.amazon.com/Silvia-Carter/e/B07PDHYBQ6

Source of the video: book 1- STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy
CHAPTER 6 FINDING KEY EXPORT MARKETS WITH GOOGLE ANALYTICS

Thanks for watching!

The #international scale brings you a great opport

The #international scale brings you a great opportunity to extend the scope of your #WebMarketing actions and to grow your #sales.

Through a larger audience over several countries, you'll have more chances to interact with it and increase the performance of your #ExportStrategy.

This is the first video from book 5 - SELLING ONLI

This is the first video from book 4 - SELLING ONLI

This is the first video from book 4 - SELLING ONLINE INTERNATIONALLY: How to Set Up & Manage a Cross-Border E-commerce

💡 TOPICS IN THIS VIDEO 💡
• Definition: Export + Digital = Multichannel Export
• Actionable tips
• Key Takeaways
• Next video

1) Definition:

#Export
According to Wikipedia, an export is a good produced or a service provided in one country that is sold into another country.

#DigitalExport
In digital export, the digital channels provide companies with new sales opportunities. In this case, everything, including commercial and monetary transactions, is carried out across countries online.

#MultichannelExport
MULTICHANNEL EXPORT! It is the combination of traditional export with digital export.

2) Explanation with some actionable tips

Tip 1

The process of Traditional Export must answer the questions:

For whom?

Why?

Where?

Which type of clients?

What? Which products/ services?

What minimum/maximum quantity?

What is the objective?

Using which logistics & payment systems?

How many?

How?

Tip 2

For the ‘how?’, the answer of traditional export is characterized by the use mainly of material resources for the #international sales and purchases.

3) Key takeaways about #ExportSales

International trade is constantly evolving, whether in its traditional, digital, or multichannel form.

Multichannel export implies that a website is optimized for creating synergies with any other channels, both digital and physical, such as resellers, third-party e-commerce, marketplaces, wholesalers, etc., and in any country around the world.

4) Next Video

#CrossBorder
#ECommerce
#UX

If you want to learn more about #DigitalExport click on the link in the bio

Source of the video: Book 4 - SELLING ONLINE INTERNATIONALLY: How to Set Up & Manage a Cross-Border E-commerce

CHAPTER 1 TRADITIONAL EXPORT + DIGITAL EXPORT = MULTICHANNEL EXPORT

Thanks for watching!

This is the first video from book 3 - GETTING CLIE

This is the first video from book 3 - GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and Other Acquisition Channels

💡 TOPICS IN THIS VIDEO 💡
• Definition: SEA, SMO, SMA
• Actionable tips
• Case Study
• Next video

1) Definitions:

#International #SEO & #SEA
Like SEO, SEA, or Search Engine Advertising, concerns any search engine around the world. But SEA requires additional budget to let the ads appear at the top positions of the SERPs.

#SocialMediaOptimization
These techniques, like those of SEO, are free. They help you optimize your business performance on social media, whether it is Facebook, Twitter, Instagram, or a blog, with the aim of acquiring and retaining clients.

#SocialMediaAdvertising
SMA is like SEA. It includes all forms of advertising and promotion on social media, which can be of any type around the world.

2) Explanation with some actionable tips

Tip 1
To obtain positive results with SEO and SMO, it generally takes between three and 12 months, depending on some of the following elements: platform, sector, country, actions, …

Tip 2
The digital space bought for the ad generally has a price per click, and it is billed per click, which is why you often see the terms CPC, for cost per click, or PPC, for pay-per-click.

3) Case Study SEO vs. SEA
If France is your foreign target country, you can check the competition by searching for your keywords in French on google.fr. The first lines in the SERPs are for Google Ads. You can immediately spot the results of SEA not only by their first positions but also by the label ‘Ad’ in bold type. Results without this label are, therefore, those of SEO.
You can immediately spot the results of SEA not only by their first positions but also by the label ‘Ad’ or 'Annonces' in bold type. Results without this label are, therefore, those of SEO.

4) Next Video

#Export Sales
#Google
SEA

If you want to learn more about #DigitalExport click on the link in the bio

Source of the video: Book 3 - GETTING CLIENTS OVERSEAS, BY ADVERTISING: SEA, SMA and Other Acquisition Channels
CHAPTER 2 MANAGING THE SIX'Ss' ON THE INTERNATIONAL SCALE

Thanks for watching!

This is the first video from book 2 - GETTING CLIE

This is the first video from book 2 - GETTING CLIENTS OVERSEAS ORGANICALLY: How To Set Up Local, International & Global SEO
💡 TOPICS IN THIS VIDEO 💡

• Definition: SE, SEO, SI
• Explanation: With some actionable tips
• Key takeaways: Web optimization
• Next video

Definition:

#SearchEngine
To simplify, we can say that SE are websites, and, like websites, search engines are displayed in browsers.

#SearchEngineOptimization
#SEO refers to all the natural or organic (i.e., free) techniques applied to a website to improve its performance and its ranking in the Search Index.

#SearchIndex
The SI is like a library, but fully digital and its size is bigger than all the world’s libraries put together.

Explanation:

Tip1
A search engine is very sophisticated: it is based on algorithms and robots intended to search its archive of web pages, the SI, to find the most appropriate information to provide as an answer to a specific request of an internet user. The operation has four stages:

Indexing
Ranking
Query
Results

Tip 2

Depending on which technology the browser is based on, your website can be displayed very differently, whether on Chrome, Firefox, etc. So, you need to know in advance which browser is most used by the people in your target export market to ensure that your website is displayed correctly.

Key takeaways:

Once you have selected the target export market, you must optimize your business for the web in that country. This requires two essential things:

Offer a positive experience on your website to your foreign prospective clients

Let your #website be easily and quickly found by your foreign prospective clients

Next video:
#Colibri
#Panda
#Penguin

If you want to learn more about #DigitalExport click on the link in the bio

Source of the video: Book 2 - GETTING CLIENTS OVERSEAS ORGANICALLY: How to Set Up Local, International & Global SEO
CHAPTER 1 GOOGLE, CHROME, EDGE, BING, OPERA... HOW TO FIND YOUR WAY AROUND

Thank for watching!

This is the first video from book 1 - STARTING THE

This is the first video from book 1 - STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy.

💡 TOPICS IN THIS VIDEO 💡
• Definition: Internationalization & Localization
• Explanation with some actionable tips
• Case Study

1) Definition:

#Internationalization
Often abbreviated as i18n*, it's the process of modifying a digital asset, such as a website or an app, so it can be found more easily by people around the world, e.g., adding a foreign language.

#Localization
Often abbreviated as l10n*, it's the process of modifying a digital asset to adapt fully to a specific country e.g., adding not only a foreign language but also local payment systems, currencies, etc.

2) Explanation with some actionable tips:
Tip 1: The best way to do #l10n (#localization) is to start with #i18n (#internationalization), then adapt the following elements for each country:
-#SEO & #Keywords
-Persona & #UX
-Content
-Sales Taxes &Terms
-Size & weights
-Landing speed
-Pictos, icons, colors
-Currencies and payment systems
-Seasons & Holidays
-Reading directions

Tip 2: It's better to go from i18n* to l10n*, but if you need to go faster, you can start right away with l10n!

3) Case Study: KFC & HONDA
Examples of bad l10n*:
-The name of one of Honda's compact cars corresponded to the term for female genitalia in Swedish!
-KFC's slogan ‘finger-licking good’ was translated into Chinese as ‘eat your fingers off’!
-And many more …

4) Next video:
#MarketFinder
#GoogleAnalytics
#KeywordPlanner

*Why is internationalization abbreviated as i18n* and localization as l10n*? Because, by adding the number of digits between the first and the last letters, it simply makes the two words shorter

If you want to learn more about #DigitalExport click on the link in the bio

Source of the video: Book 1 - STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy CHAPTER 3 INTERNATIONALIZATION AND LOCALIZATION

Thanks for watching!

For Digital exporters, Blog creation is the proces

For Digital exporters, Blog creation is the process of creating and managing blogs for business promotion internationally.

If you are looking to create blog content for your business but have no time to write your own content, Towebornottoweb can help you.

As a limited promo, we are offering 1 free blog for your business!
Just hit like to this post & message your content requirement to us.

#seo #internationalmarketing #digitalexport

Creating measurable business value by making your

Creating measurable business value by making your business digital & international. We offer end-to-end services in export digital transformation, increasing your sales, profitability and efficiency.

Get started now!

Visit www.towebornottoweb.com to know more!

#digitaltransformation #digitalexport #ecommerce

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