After carefully analysing and validating the information we received during the first phase, we start formulating our strategic recommendations and calculating the project’s break-even. The timeframe for completing this second stage might differ depending on the project specifications.

The client might want recommendations for a single case, or they might ask for detailed worst-case and best-case scenarios for short-, medium- and long-term objectives, which typically will require more time.
During this phase, we’ll also select the appropriate KPIs and frame the instructions about their use and interpretation.

In particular, we:

1) Identify, evaluate and rank target markets and business leads by:

1. Gathering and qualifying all potential leads by market,
2. Evaluating the business potential of each qualified lead,
3. Formulating a customized strategy for each market and high-potential lead,
4. Setting the KPIs with the instructions for use and interpretation. And then

2) Contact, screen and submit all the qualified business leads to the client after:

1. Approaching all the high-potential qualified leads that fit the client’s objectives
2. Promoting client’s products and/or services and stimulating business interest
3. Short-listing the companies with confirmed interest to the client’s product/service
4. Formulating the strategy and action plans for the short-listed leads in worst- and best-case scenarios

Once the client has approved our key recommendations, we start implementing the strategy and focus on achieving the selected business goals.

After the first quarter of the project has ended – or later, as agreed with the client – we present the analysis of each action taken and the related results.
The last step of the project is the ROI analysis and its comparison with the initial break-even objectives. Our final report will include all details of the strategy, the rolled-out actions, the qualitative and quantitative results, and the possible corrections that might need to be undertaken to fine-tune the on-going actions.
This final phase has usually two major areas of action, the execution of the strategy and the support that we can provide after the project has ended.

1) Strategy execution

1. Implementation of the action plan and materializing the opportunities with the confirmed leads
2. Assisting the client during the negotiations and the contract reviews
3. Support the client with rolling out the operations

2) Post-deal support

1. Contract updates
2. Monitoring sales performance
3. Sales force management services
4. ROI analysis and final report