Methodology - ToWebOrNotToWeb

1. Planning & kick-off

We begin by understanding what makes you unique.

Before kicking any project off, we schedule several calls, emails, video calls, and in-person meetings with the client to share information and clarify the project objectives. We will also schedule an official kick-off meeting to agree on all the project specifications with the client.

This first part is important: we are very careful and pay a lot of attention to understanding our client’s business and industry. That allows us to tailor our services specifically to each client – this is one of our key strengths. For example, our typical roll-out during this first phase of a project could be:

An initial presentation is given by both ToWebOrNotToWeb and the potential client
We will then carry out as many discussions and talks as needed to make sure that both parties understand and agree on the project description and its requirements
We perform a general evaluation of client’s needs, culture, competitors, markets, products, services, strong areas, ‘sweet spots’ and goals
ToWebOrNotToWeb supplies its proposal, after having received the client’s confirmation of the project scope, schedule, target regions, objectives, terms, fee structure and all the other relevant factors
The client and ToWebOrNotToWeb sign the contract and the project kicks off

2. Production & Delivery

After carefully analysing and validating the information we received during the first phase, we start formulating our strategic recommendations and calculating the project’s break-even. The timeframe for completing this second stage might differ depending on the project specifications.

The client might want recommendations for a single case, or they might ask for detailed worst-case and best-case scenarios for short-, medium- and long-term objectives, which typically will require more time.
During this phase, we’ll also select the appropriate KPIs and frame the instructions about their use and interpretation.

In particular, we:

1) Identify, evaluate and rank target markets and business leads by:

Gathering and qualifying all potential leads by market,
Evaluating the business potential of each qualified lead,
Formulating a customized strategy for each market and high-potential lead,
Setting the KPIs with the instructions for use and interpretation. And then

2) Contact, screen and submit all the qualified business leads to the client after:

Approaching all the high-potential qualified leads that fit the client’s objectives
Promoting client’s products and/or services and stimulating business interest
Short-listing the companies with confirmed interest to the client’s product/service
Formulating the strategy and action plans for the short-listed leads in worst- and best-case scenarios

3. Implementation & Analytics

Once the client has approved our key recommendations, we start implementing the strategy and focus on achieving the selected business goals.

After the first quarter of the project has ended – or later, as agreed with the client – we present the analysis of each action taken and the related results.
The last step of the project is the ROI analysis and its comparison with the initial break-even objectives. Our final report will include all details of the strategy, the rolled-out actions, the qualitative and quantitative results, and the possible corrections that might need to be undertaken to fine-tune the on-going actions.
This final phase has usually two major areas of action, the execution of the strategy and the support that we can provide after the project has ended.

1) Strategy execution

Implementation of the action plan and materializing the opportunities with the confirmed leads
Assisting the client during the negotiations and the contract reviews
Support the client with rolling out the operations

2) Post-deal support

Contract updates
Monitoring sales performance
Sales force management services
ROI analysis and final report

Step 1

Planning & kick-off

Before kicking any project off, we schedule several calls, emails, video calls, and in-person meetings with the client to share information and clarify the project objectives.

Step 2

Production & Delivery

Based on the analysis of the relevant information gathered during the first phase and validated with the client, we start formulating our strategic recommendations.

Step 3

Implementation & Analytics

Upon the client’s approval of our key recommendations, we implement the strategy and focus on pursuing the selected business opportunities.we present the analysis of each action.

A company’s success also depends on its international sales strategy, be it through traditional distribution, ecommerce,
or both – with a multichannel approach.

Whichever of these is your strategy, don’t waste critical time.
Let ToWebOrNotToWeb help your international multichannel business pick up the pace!