When it comes to the analytics and social media, there are hundreds of ways that the outcomes could be measured. While some metrics are universal, there are many others that are platform specific. And sometimes they are calculated differently depending on the platform algorithms.
But the key question is: which metrics matter most for an international business?
We at ToWebOrNotToWeb are passionate about the international social media data and work continuously with our clients to determine what resonates best with their social network followers and use that to connect with different audiences across countries and across platforms.
We can provide either monthly, quarterly or yearly reports bringing out each market’s performance in terms of likes, followers/fans, engagement, mentions, reach/impressions, link clicks, etc. and suggest possible corrections to achieve the international social media goals.