In his book, The World is Flat, Thomas L. Friedman focused on how our globalized world has levelled the playing field of commerce, making it more equal – yet only 25% of internet users browse the web in English.
And only 40% of online shoppers buy from websites that are not in their local language.
While we have more opportunities for expanding into new markets, providing website content in the local languages can increase the export performance of any company.
ToWebOrNotToWeb is specialized in developing international websites for companies that want to start or grow their export business. Our experts can develop international websites with either a multilingual or multicountry/multiregional domain and url structure, using a CMS (Prestashop, WordPress, Magento, etc.) or directly with HTML programming.