Description & Process
A consumer electronics manufacturer selling its products in Europe needed specific support regarding their sales strategy and management:
- •Negotiations with key retailers at pan-European and country levels to list their product ranges
- •Formulating business plans, offers and contracts with a special focus on sales forecasts and P&L impact of merchandising, logistics and cooperation requirements
- •Managing direct and indirect sales teams
The company successfully developed an international partnership with strategic European retailers. The formulation of tailored European business plans with specific KPIs and metrics allowed the company to provide better service quality and to enhance sales by 40% in one year.