International Sales and Marketing Strategy
Description & Process
A start-up specialized in Internet-of-Things with a patented product wanted to enter new international markets and needed:
-
- •Market research considering the consumer demographics, regulations, market size, etc.
-
- •A marketing strategy for international go-to-market
-
- •Implementation of the strategy by finding, qualifying and developing potential partners that had the highest degree of synergy with the company.
Results
The company successfully established international distribution agreements in Italy, Spain and the UK. Based on this success, the assignment was expanded to encompass other regions – the US, Canada, Japan, and Australia.
