Social media is changing the customer experience everywhere. Social networks are long past being just platforms for sharing news or events with friends and family. People are increasingly using these networks to search for advice, information and prices. And more and more people are turning to social networks for shopping for products and services. Therefore, planning your social media strategy never appears too important nowadays. These new ways to use social media drive fast and deep interactions between customers and companies, being an amazing vehicle for helping to grow your export business. But what are the right social networks in your target export markets? The right hashtags? The right tone? The right content? Get ready to reach your foreign audience and engage with them on a whole other level. ToWebOrNotToWeb can help your business grow its community in your chosen markets. Through a set of specific tools and questions, we\u2019ll analyze your social media performance, its international objectives and all the key factors to devise the perfect social media strategy for your export markets. We\u2019ll do so by evaluating the reach and engagement of your current pages and accounts, benchmarking them with those of your direct competitors. We\u2019ll also identify the key social networks for your business in foreign markets, analyze how your target audience is using social media and indicate the best practices in terms of community management tones, frequency and tactics to achieve your export goals. We offer three types of international social media audit & strategy planning: \tThe first for European markets, \tThe second for Europe + Americas, \tThe third for global reach.