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logologologo
  • Services
    • International Digital Marketing
      • International Social Media
      • International Inbound Marketing
      • International Marketing Automation
    • Cross-Border Online Sales
      • International Website
      • Cross-Border Ecommerce
      • International Marketplaces
    • Export & Multichannel Services
  • Tools
    • Books
    • Blog
  • About
    • Who we are
    • Methodology
    • Projects
    • Contact us
  • English
    • Français
    • Italiano
    • Deutsch
    • Español
    • 简体中文
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  • Services
    • International Digital Marketing
      • International Social Media
      • International Inbound Marketing
      • International Marketing Automation
    • Cross-Border Online Sales
      • International Website
      • Cross-Border Ecommerce
      • International Marketplaces
    • Export & Multichannel Services
  • Tools
    • Books
    • Blog
  • About
    • Who we are
    • Methodology
    • Projects
    • Contact us

International Social Media Analytics

Know what’s working best on international social media for your business
Categories: International Digital Marketing, International Social Media
  • Description

Description

When it comes to the analytics and social media, there are hundreds of ways that the outcomes could be measured. While some metrics are universal, there are many others that are platform specific. And sometimes they are calculated differently depending on the platform algorithms.

But the key question is: which metrics matter most for an international business?

We at ToWebOrNotToWeb are passionate about the international social media data and work continuously with our clients to determine what resonates best with their social network followers and use that to connect with different audiences across countries and across platforms.

We can provide either monthly, quarterly or yearly reports bringing out each market’s performance in terms of likes, followers/fans, engagement, mentions, reach/impressions, link clicks, etc. and suggest possible corrections to achieve the international social media goals.

Categories: International Digital Marketing, International Social Media

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ToWebOrNotToWeb Digital Export

ToWebOrNotToWeb is specialized in digital export and helps businesses grow cross-border e-commerce and multichannel sales.

+33 9 53 34 96 32

52 rue Mouffetard
75005 Paris, France
contact@towebornottoweb.com

    

QUICK LINKS:

  1. International Digital Marketing
    1. International Social Media
    2. International Marketing Automation
    3. International Inbound Marketing
  2. Cross-Border Online Sales
    1. International Website
    2. Cross-Border Ecommerce
    3. International Marketplaces
  3. Export & Multichannel Services
    1. Export Multichannel Strategy Design
    2. Export Management
    3. Export Multichannel Audit

_________________________________

towebornottoweb

towebornottoweb
This is the second video from book 1 - STARTING TH This is the second video from book 1 - STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy 
 
💡 TOPICS IN THIS VIDEO 💡 
• Definition: Google Analytics, Market Finder, Keyword Planner 
• Actionable tips 
• Key Takeaways 
• Next video 
 
1) Definition: 
 
#GoogleAnalytics 
It is a data goldmine on your website users’ interests, behavior, and demographics 
 
#GoogleKeywordPlanner 
It is a tool used to estimate the potential of keywords for possible Google Ads campaigns or simply for any other digital content where keywords are… key! 
 
#GoogleMarketFinder 
For each country, it provides several levels of information based on the statistics on Google's search engines and on other relevant business indicators 
 
2) Explanation with some actionable tips 
 
Tip 1 
Google Analytics should be your first tool for drawing out your digital export strategy since it gives you key geolocated data such as: 
Countries 
Languages 
Social media 
Used browser 
Viewed pages 
 
Tip 2 
To make the most out of Google Analytics, it should be linked to Google Ads, but it does not mean that you must run ads! 
 
3) Key takeaways: Choose your tool 
 
Google offers several free tools that you can use to get an initial idea of the potential sales that you can achieve abroad. 
 
Analytics is probably the most interesting one. But it should not be the only one you use to choose which country to invest in. 
 
4) Next video: 
Google Analytics 
Search Console 
Webmaster Tools 
 
If you want to learn more about #DigitalExport follow our page on LinkedIn and on other social networks: 
✅ Facebook: https://www.facebook.com/ToWebOrNotToWeb 
✅ Youtube: https://www.youtube.com/channel/UCa9Pftw5fcrwpV58cSXKRww/featured 
✅ LinkedIn: https://www.linkedin.com/company/to-web-or-not-to-web/ 
✅ Website: https://www.towebornottoweb.com/ 
 
You can buy The Digital Exporter Series from Amazon: 
📘https://www.amazon.com/Silvia-Carter/e/B07PDHYBQ6 
 
Source of the video: book 1- STARTING THE GLOBAL DIGITAL JOURNEY: How to Create the Best International Web Strategy 
CHAPTER 6 FINDING KEY EXPORT MARKETS WITH GOOGLE ANALYTICS 
 
Thanks for watching!
The #international scale brings you a great opport The #international scale brings you a great opportunity to extend the scope of your #WebMarketing actions and to grow your #sales.

Through a larger audience over several countries, you'll have more chances to interact with it and increase the performance of your #ExportStrategy.
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