E-book 6 – Developing a Strong International Brand:
Multilingual Social Media & Social Selling

Here’s the list of the contents of e-book 6:
- A global overview of social networks
- Should you use an IM application for export?
- The “border-free” approach of social networks
- Social selling, AI, chatbots, etc.: social media trends around the world
- Designing an international social media strategy
- Planning a country editorial calendar for social media
- International buzz and viral marketing
- How to optimize Facebook pages for the international markets
- How to manage multilingual content on Facebook
- How to manage social selling and multilingual content on Instagram
- How to manage multilingual content on Twitter
- How to manage multilingual content on LinkedIn
- How to manage multilingual content on Snapchat
- How to manage multilingual content on WeChat
- How to manage multilingual content on TikTok
- International benchmarking and monitoring through social media
Click below to watch the video explaining the contents of the e-book: