E-book 6 – Developing a Strong International Brand:
Multilingual Social Media & Social Selling

Here’s the list of the contents of e-book 6: 

• A global overview of social networks
• Should you use an IM application for export?
• The “border-free” approach of social networks
• Social selling, AI, chatbots, etc.: social media trends around the world
• Designing an international social media strategy
• Planning a country editorial calendar for social media
• International buzz and viral marketing
• How to optimize Facebook pages for the international markets
• How to manage multilingual content on Facebook
• How to manage social selling and multilingual content on Instagram 
• How to manage multilingual content on Twitter
• How to manage multilingual content on LinkedIn
• How to manage multilingual content on Snapchat
• How to manage multilingual content on WeChat
• How to manage multilingual content on TikTok
• International benchmarking and monitoring through social media