E-book 3 – Getting Clients Overseas, by Advertising:
SEA, SMA and Other Acquisition Channels

Here’s the list of the contents of e-book 3: 

• Digital advertising around the world
• Managing the “6S” of web-marketing internationally
• International SEA campaigns with Google Ads
• International SEA campaigns for other search engines
• “Display” campaigns for your target export markets
• SMA for your target export markets
• International promotions and advertising on Facebook
• International promotions and advertising on Instagram
• International promotions and advertising on LinkedIn
• Influencers and international influencer marketing
• How to find the right influencers for your export markets
• How to use PR and media relations in foreign countries
• Affiliation and mobile marketing for your target export markets
• Business models of web-marketing paid actions
• Dark Social: May the force be with you!
• Is the SEO dead?