E-book 1 – Starting the Global Digital Journey:
How to Create the Best International Web Strategy

Here’s the list of the contents of e-book 1: 

• The origins of the web and its global nature
• Digital transformation and web marketing
• Internationalization and localization
• Globalization
• Finding the key markets with Google and other free online tools
• Designing an effective international web strategy with the COCA matrix
• Determining the break-even point for your international web project
• The importance of the brand for your export web strategy
• Translation, transcreation and “wor(l)d-ready” websites
• How color can drive international purchasing
• Standardization of pictograms at a global level
• Apps internationalization with PWA technology
• How to formulate your multichannel export strategy