E-book 1 – Starting the Global Digital Journey:
How to Create the Best International Web Strategy

Here’s the list of the contents of e-book 1:
- The origins of the web and its global nature
- Digital transformation and web marketing
- Internationalization and localization
- Globalization
- Finding the key markets with Google and other free online tools
- Designing an effective international web strategy with the COCA matrix
- Determining the break-even point for your international web project
- The importance of the brand for your export web strategy
- Translation, transcreation and “wor(l)d-ready” websites
- How color can drive international purchasing
- Standardization of pictograms at a global level
- Apps internationalization with PWA technology
- How to formulate your multichannel export strategy
Click below to watch the video explaining the contents of the e-book: